RUN SMART. RUN BRIGHT.

NATIONAL RUNNING SAFETY MONTH

This year’s Run Smart. Run Bright. campaign is designed to increase engagement with current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable. We all know running is incredibly satisfying – and even more so when you minimize risks and maximize rewards. Join us in building awareness (and driving sales!) through a witty, educational campaign. #RUNBRIGHT

RUN SMART. RUN BRIGHT.

NATIONAL RUNNING SAFETY MONTH

This year’s Run Smart. Run Bright. campaign is designed to increase engagement with current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable. We all know running is incredibly satisfying – and even more so when you minimize risks and maximize rewards. Join us in building awareness (and driving sales!) through a witty, educational campaign. #RUNBRIGHT

4 EASY STEPS TO A SUCCESSFUL RUNNING SAFETY CAMPAIGN

1

Download the How-To Guide & Calendar

HOW-TO GUIDE

2

Get Social Media Content + Graphics

CONTENT + GRAPHICS

3

Get Local Press – Download & Customize Press Release

PRESS RELEASE

4

Share Info – Pass Along Great Advice from his Year’s Sponsors

RUN BRIGHT SAFETY CONTENT

Maximize Your NRSM with

Post and track your 2019 campaign from this easy-to-use platform. RIA members get free access, so set up your account today!

Streamline your social media management
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Great reporting to see how your campaign performs
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Access social content from other brands like Brooks, CEP, Mizuno, New Balance, Saucony, and Smartwool.

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National Running Safety Month is presented by the Running Industry Association. Generously sponsored by: