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Home 2017-10-19T15:00:24+00:00

RUN SMART. RUN BRIGHT.

NATIONAL RUNNING SAFETY MONTH

This year’s Run Smart. Run Bright. campaign is designed to increase engagement with current customers as well as attract new customers to your retail location with bright ideas that make running safe and enjoyable. We all know running is incredibly satisfying – and even more so when you minimize risks and maximize rewards. Join us in building awareness (and driving sales!) through a witty, educational campaign. #RUNBRIGHT

4 EASY STEPS TO A SUCCESSFUL
RUNNING SAFETY CAMPAIGN

Watch the Get-Started Video Below!

1

Download the
How-To-Guide
& Calendar

HOW-TO-GUIDE

2

Review the
Social Media
Toolkit

SOCIAL MEDIA TOOLKIT

3

Get Local Press –
Download & Customize
Press Release

DOWNLOAD

4

Send Emails –
Download graphics for
Constant Contact, MailChimp
or Emma

EMAIL GRAPHICS

BE
BOLD.

WEAR HIGH VISIBILITY, REFLECTIVE CLOTHING & ACCESSORIES

BE
SEEN.

USE HEADLAMPS, HAND-HELD & BODY MOUNTED LIGHTING DEVICES

BE CONNECTED.

BRING A PHONE – IN CASE OF EMERGENCY

BE TOGETHER.

GO WITH A FRIEND – BECAUSE ITS WAY MORE FUN!

BE
AWARE.

PAY ATTENTION TO WHAT IS IN FRONT OF YOU – AND BEHIND!

National Running Safety Month is Presented by the Running Industry Association